## **Job Title: Meta & TikTok Ad Strategist**
**Location:** Remote-PH
**Department:** Marketing / Performance
**Reports to:** Sr. Project Manager
**Job Type:** Full-Time
**Salary:** PHP 40,000
### **About Us**
We’re a fast-growing DTC eCommerce brand focused on health & wellness, delivering exceptional products and customer experiences. Our team is driven by data, creativity, and constant optimization. We’re looking for a Meta & TikTok Ad Strategist who can fuel customer acquisition and revenue growth through high-performance media buying and creative strategy.
### **Role Overview**
As a Meta & TikTok Ad Strategist, you’ll lead paid social strategy and execution across Meta (Facebook/Instagram) and TikTok. You’ll manage budgets, plan and launch campaigns, analyze data, and work closely with creative teams to build scroll-stopping ads. This is a hands-on role ideal for a performance-driven marketer who understands both numbers and narratives.
### **Key Responsibilities**
#### **Strategy & Campaign Management**
* Develop and execute paid media strategies across Meta and TikTok platforms to drive e-commerce sales.
* Structure and manage ad campaigns across funnel stages (awareness to conversion).
* Conduct audience segmentation, targeting, and budget allocation for optimal performance.
* Create campaign roadmaps with clear goals, KPIs, and testing plans.
#### **Creative Collaboration**
* Partner with creative teams to brief, review, and iterate on static and video assets.
* Analyze performance by creative format, hook, CTA, and messaging theme.
* Use platform insights (e.g., TikTok Creative Center, Meta Ad Library) to guide creative development.
#### **Performance Analysis & Optimization**
* Monitor key metrics (ROAS, CTR, CPA, CVR) daily and optimize campaigns based on data.
* Execute A/B tests (audiences, placements, creatives, copy, etc.) and document insights.
* Prepare weekly/monthly reports with actionable takeaways and scaling recommendations.
#### **Trend & Platform Expertise**
* Stay ahead of paid media trends and algorithm changes on both platforms.
* Leverage new ad formats, tools, and beta opportunities to improve campaign results.
* Ensure all creatives and copy comply with ad policies and brand guidelines.
### **Qualifications**
* 2–4+ years of hands-on media buying experience on Meta and TikTok (in-house or agency).
* Proven track record of managing 5–6 figure monthly ad spend with positive ROAS.
* Strong analytical skills with experience in Ads Manager, TikTok Ads Manager, Google Analytics, etc.
* Experience in working with creative teams and UGC/influencer assets.
* Understanding of attribution models and funnel-based optimization.
* Detail-oriented, data-driven, and able to work in a fast-paced environment.
### **Bonus Points**
* Experience scaling ads for a DTC eCommerce brand.
* Knowledge of Shopify, Triple Whale, Northbeam, or similar tracking tools.
* Creative copywriting or storyboarding skills.
* Familiarity with motion design or editing short-form video (CapCut, Premiere, etc.).
### **What We Offer**
* Flexible work arrangements (remote/hybrid).
* A creative and fast-paced team culture.
* Access to cutting-edge tools and resources.
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