Ad Creative & Copy Lead Job at Floowi, Weston, FL

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  • Floowi
  • Weston, FL

Job Description

✍ Short Description:

We’re looking for a hybrid Creative Strategist & Copy Lead to join a fast-paced, performance-driven team. This role blends creative direction and copywriting to craft high-converting paid ad campaigns. You’ll work across platforms like Facebook, TikTok, and YouTube, collaborating with growth and media teams to develop ad copy, lead creative strategy, and manage end-to-end campaign execution.

💰 Compensation: Competitive salary in USD

🗣 Language Requirements: Advanced English (C1+)

🌎 Location : 100% Remote

😀 Start Date: ASAP

🤔 What We Offer:

  • A creative, high-performance team environment
  • Full ownership of campaigns from concept to delivery
  • Ongoing learning opportunities across media, design, and strategy
  • Collaboration with experienced designers and media buyers

💼 Responsibilities:

Copywriting & Messaging (40%)

  • Write and iterate copy for Facebook, TikTok, YouTube ads, and landing pages
  • Turn buyer personas and testing data into compelling ad messages
  • Develop strategic messaging that drives conversions

Creative Direction & Visual Strategy (40%)

  • Create clear, actionable briefs for designers, including visual direction, video cuts, and image ideas
  • Analyze previous ad performance to identify winning angles and guide creative iterations
  • Source and share creative references, benchmarks, and swipe files from other brands and markets
  • Ensure that all creative assets are aligned with buyer personas, brand voice, and performance insights
  • Review existing client assets to draw inspiration and ensure proposed ideas are realistic and feasible to produce

Collaboration & Review (20%)

  • Lead internal reviews before delivering to clients
  • Work with designers, media buyers, and content teams to launch full campaigns
  • Oversee creative execution from idea to final asset

💡 Qualifications:

  • 3+ years in performance copywriting or creative strategy
  • Proven portfolio of high-performing paid ads (Meta required, TikTok/YouTube a plus)
  • Strong creative briefing and feedback skills
  • Familiar with Canva, Figma, or Adobe Suite (no need to design, just direct)
  • Solid grasp of brand voice, messaging hierarchy, and positioning
  • Ability to turn audience insights into creative that converts

⭐ Bonus Points:

  • Experience in CRO or landing page copy
  • Understanding of SEO fundamentals
  • Familiarity with A/B testing frameworks

Job Tags

Immediate start, Remote work,

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